PRIVACY NOTICE

Who we are

Storm Performance Centre Ltd ("we", "us") runs Storm Performance Centre at Cannock Road, Bednall, Stafford ST17 0SG. We are the data controller for the personal information described in this notice. We are a company registered in England and Wales, company number 16749416, registered office Unit 8 and 9 Springslade Works, Cannock Road, Cannock, Staffordshire, ST17 0SG.

If you have a question about how we use your information, email info@stormperformancecentre.com, call us on +44 7883 286949, or write to us at the address above.

What we collect and why

We only collect what we need to run the gym.

• Membership and booking details. Your name, contact details, date of birth, emergency contact, membership type, class bookings and check-ins. We need these to provide the membership you have signed up for. Our lawful basis is performance of a contract.
• Payment details. Card payments are taken by Stripe. We never see or store your full card number. Our lawful basis is performance of a contract.
• Health and injury information, where you choose to tell a coach so they can train you safely. This is special category data. Our lawful basis is your explicit consent, and you can withdraw it at any time.
• Enquiries. Anything you send us through the forms on this site, so we can reply. Our lawful basis is our legitimate interest in answering you.
• Website usage. Analytics and advertising information, only where you have accepted the relevant cookies. Our lawful basis is consent.

Who we share it with

We do not sell your information. We share it with the suppliers who help us operate:

• PushPress, our gym management system, which handles memberships, bookings, check-ins and the members app.
• Stripe, which processes payments.
• Google, for our email and for website analytics.
• Meta, where you have accepted advertising cookies.

Some of these suppliers are based outside the United Kingdom, including in the United States. Where your information is transferred outside the UK, it is protected by the safeguards allowed under UK data protection law, such as the International Data Transfer Agreement or an adequacy decision.

We may also disclose information where the law requires it, or to protect someone's vital interests in an emergency.

How long we keep it

We keep membership records for as long as you are a member and for six years afterwards, which is the period we need for tax and for defending any legal claim. Enquiries that do not become memberships are deleted within two years. Health information you have given a coach is deleted when your membership ends, or sooner if you withdraw your consent.

Your rights

Under UK data protection law you have the right to ask us for a copy of your information, to have it corrected or deleted, to restrict or object to how we use it, to have it transferred to another provider, and to withdraw consent where you have given it. You can also object at any time to your information being used for direct marketing, and we will stop.

To exercise any of these, contact us using the details above. We will respond within one month. There is no charge.

Cookies

We use cookies that are necessary for the site to work. We also use Google Analytics to understand how the site is used, but only if you agree. Nothing is set until you accept, and you can change your mind at any time using the cookie settings link at the bottom of any page.

Complaints

If you are unhappy with how we have handled your information, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner's Office, the UK supervisory authority, at ico.org.uk or on 0303 123 1113.

Changes

This notice was last updated in August 2026. If we change how we use your information we will update this page.